Erik ten Hag is losing a crucial battle away from the pitch at Manchester United

Sir Jim Ratcliffe reiterated the importance of qualifying for the Champions League in February.

April is coming to an end and securing Champions League football for next season is now mathematically impossible for Manchester United. The spring flowers are blooming and the nights are lighter, but the football hasn't given fans much reason for optimism. United have regressed to where they were before Erik ten Hag's appointment and some fans already accepted that a top four finish was a fantasy months ago.

At difficult times, the manager of a football club must strike the right notes when addressing supporters, to keep unity and convince them they can see a bright future. When results are poor and the pressure increases, the spotlight burns harshly and every word a manager says can have consequences for their standing and future.

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That's the case at every professional club, but it's amplified at the biggest side in England and every word Ten Hag says is being judged by the masses - rightly or wrongly. United fans adored Ten Hag for his honesty last season and he was critical in victory, often picking out areas to improve after an important win. He won praise for his frankness, but his approach has changed as this campaign has progressed and results have worsened.

“The party told you to reject the evidence of your eyes and ears. It was their final, most essential command," is a famous quote from George Orwell's dystopian novel 1984 and, unfortunately, it's come to mind in various interview appearances from Ten Hag this season. It did again after the 1-1 draw against Burnley.

"I think we are one