Eredivisie TV deal sets SPFL alarm bells ringing louder as Premiership cash dwarfed by £115m ESPN agreement

The new Eredivisie TV deal will see the Dutch top flight rake in £115m per year – almost FOUR times what the SPFL makes in TV revenue under its current deal.

It's long been said by fans up and down the nation that Scotland's chiefs don't negotiate a high-enough fee for broadcasting. There is no comparison between the English Premier League and Scotland's Premiership but other competitors across the continent in terms of coefficients can be studied for a fairer test.

The Dutch top flight just signed up for a new deal with ESPN and while Ajax, PSV, Feyenoord and other giants may make it a more attractive league across the board, the figures highlight just how lowly the SPFL's £30m a year deal with Sky is in comparison to what similar-sized divisions can take home.

According to Dutch outlet Telegraaf, in a five-year-deal worth £115m per year, alongside a £60m signing-on bonus, that equates to a whopping £635m in just five years’ time - which works out at £127m a year.

For a country that rank fifth in the nation coefficients table ahead of the likes of France, Portugal, Belgium and Turkey before Scotland, it's a goal that SPFL chiefs should be trying to achieve.

Neil Doncaster and co agreed a deal in 2022 that saw Sky Sports pay the SPFL just £30m per year from 2024/25 until the end of the 2028/29 season - which, with quick maths being used, is a staggering £97m less than the Dutch top-flight gets per annum

Even the EFL, England's second to fourth divisions as a whole, recently signed a new deal for a ridiculous £935m over five years, which sees the 72 Football League clubs share a dividend of £187m per season as the Scottish game continues to slide away without a trace.