CAF picks Razzl as exclusive official African soft drink of AFCON 2024

AFCON Trophy

Razzl, the dynamic and vibrant beverage brand recognised for its unique taste and sensation, a product of Ultimum Limited, has announced its prestigious partnership as the exclusive official soft drink brand of the 2024 African Cup of Nations (AFCON) in Cote d’Ivoire.

This remarkable collaboration marks a significant milestone, aligning Razzl with one of the most anticipated soccer events in Africa.

The AFCON tournament, with over 500 million viewership across the globe, has become a very successful asset that ties in well with our brand’s vision and aspirations to become a Pan African brand.

Razzl is a brand of carbonated soft drink with unique taste and sensation that has been launched across Africa, including Nigeria and is already making remarkable footprints across the continent. Razzl is not just a drink; it is a celebration of freshness, an attitude and an inspiration to discover oneself, be original and to be on the spotlight.

As the exclusive official soft drink brand, Razzl will infuse the 2024 AFCON tournament with its exhilarating flavours, refreshing presence, and boundless enthusiasm, enhancing the overall experience for fans, players, and spectators alike.

The partnership highlights the commitment by Razzl to create memorable experiences, celebrate the love for football, and contribute to an electrifying ambiance that unites fans in their passion for the game.

Razzl’s collaboration with CAF signifies an exciting opportunity to connect with diverse audiences through innovative activations to resonate with the tournament’s fervour. As part of the activation, Razzl will be unveiling its freestyle football challenge for youthful freestylers and football fans to express their unique flair and ingenuity