NFL's push for growth is inexorable at expense of fans and amid an 'existential threat'

Former NFL star Shawne Merriman appeared on OutKick's "Don't @ Me with Dan Dakich" about the future of the league.

The picture the NFL wants you to have of America's most popular sport is that this is a steamroller crushing it at every turn, with revenues, ratings, salaries, and, of course, entertainment and drama breaking through one ceiling after another in a seemingly endless streak of success.

And much of that is indeed an accurate portrait.

But there's another snapshot the average fan is increasingly seeing and that's of an NFL that is taking more out of your wallet than ever, whether you're headed to games or watching at home.

It's the NFL that was born in America but is looking to export games to feed fans abroad – obviously at the expense of packed stadiums at home.

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Seattle Seahawks quarterback Sam Darnold (14) calls a play at the line of scrimmage against the San Francisco 49ers during the first half in an NFC Divisional Round game at Lumen Field on Jan. 17, 2026. (Steven Bisig/Imagn Images)

And, it is the NFL that has partnered with gambling conglomerates as a way of increasing revenue and interest, perhaps at the expense of feeding addiction.

So, yes, the NFL is America's reality show. It's fun and captivating, but it's also unquestionably troubling at times. 

So how did the NFL behemoth get here?

"When I started in the NFL, it was the most popular sport," said former San Diego Chargers team doctor David Chao, who worked 17 seasons for the team. "By the time I was done, it was more popular than all the other sports combined.

"And what's the fundamental difference? You go to a sports bar during baseball season. It's all men watching games. You go to a