Boots shoppers hail £10 'magic' cream that rivals Lancôme as key to 'ageing backwards'

Boots shoppers are rushing to buy an anti-ageing serum that is said to be the key to 'reducing the appearance of fine lines and wrinkles' from first application. The 'lightweight and hydrating' cream is budget-conscious at just £10 - but you've got to be quick as the deal is just for today (December 12).

Also working to reduce sagging lids and the dreaded crows feet, the high street serum has more than 110 five-star reviews from Boots customers. What's more, it has been compered to premium and costly brands such as Olay and Lancôme.

The L'Oreal Paris Revitalift Laser Renew Anti Ageing Eye Cream is said to give you 'laser treatment in a tube', giving users visible anti-ageing results in four weeks, leaving skin feeling firmer and smoother. The triple action eye cream works to replump the skin around the eyes, reducing the visibility of wrinkles, crows feet, and dark circles under the eyes.

READ MORE: Beauty buffs snap up £45 'better than £500 Dyson' BaByliss air wrap hailed a 'game changer' for anyone with frizzy hair as it's slashed by £30

READ MORE: Boots fans snap £25 gift set with £80-worth of premium Elemis beauty and anti-ageing products

Normally £29.99, the anti-wrinkle eye serum has been slashed by £19.99 to £10 on the Boots website. However, as it is part of the £10 Tuesday flash sale, it will only be discounted until midnight.

The Revitalift eye cream is enriched with hyaluronic acid, which is an effective moisture magnet found naturally in skin which works to reduce the appearance of wrinkles. It has also been formulated with caffeine to reduce eye bags, as well as Pro-Xylane™ which is known for its anti-ageing properties, leaving skin feel firmer and more toned.

The L'Oréal eye moisturiser has been