Beauty buffs hail £7 Amazon cream a Summer 'must' for anybody who gets shaving or heat rash

Amazon fans are flocking to buy a £7 anti-rash and itch cream that beauty buffs have hailed a 'must' for Summer. The budget £7 Amazon cream has been hailed a 'life saver' by many of those who have tried it, and customers claim it provides 'instant' relief for itchy skin, heat rash and shaving rashes in the hot Summer months.

E45's Itch Relief Coolmousse and Itch Relief Gel normally cost £8.99. However, both products have been reduced to a more purse-friendly price of £6.66 in Amazon's flash pre-Prime Day sale. With another heatwave on the horizon, beauty buffs are stocking up.

For 60 years, E45 has been a skincare expert in helping to 'cure' dry and itchy skin, and many dermatologists recommend it as an effective treatment for skin care conditions such as; eczema, psoriasis and ichthyosis.

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Both the Itch Relief gel and mousse are perfume-free, and can be used on any part of the body to immediately soothe, cool and calm dry, itchy and irritated skin. The gel is formulated with Glycerin, to moisturise, soothe and heal skin while Vitamin B5 helps to attract and retain moisture.

The lightweight gel texture can be easily absorbed, with no rubbing required when applied to sensitive areas. The Coolmousse is formulated with Betaine, a natural osmoprotectant with moisturising and calming properties, and highly purified Aloe Vera leaf extract to soothe and hydrate.

Like the gel, the lightweight foam texture is fast absorbing, and it doesn’t leave a sticky residue behind. Both products have racked up hundreds of five-star reviews on Amazon, with many shoppers calling them ‘life-saving’ and ‘so soothing.’

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