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The UEFA Women’s Euro 2022 kicked off with an image of the England captain, Leah Williamson, beamed onto Tower Bridge, one of the most recognisable landmarks in the country. “You’ve never seen an icon like this” ran the tagline.

The tournament’s first match, featuring the Lionesses against Austria, took place in front of over 68,000 supporters at the home of Manchester United, Old Trafford.

These moments are evidence of women’s football’s move to the mainstream; more milestones on the game’s journey towards becoming firmly embedded in the nation’s sporting consciousness.

“That moment at Old Trafford, when the teams walked out and we sat there singing the national anthems, and I looked around, my heart was beating just a little faster. It was a little special,” the FA’s Director of Women’s Football Baroness Sue Campbell tells the Mirror.

When the hosts beat one of the favourites for the title, Norway, by a tournament-record scoreline of 8-0 in Brighton, a new wave of patriotic euphoria was unleashed.

“To win the tournament would be phenomenal, it would turbocharge everything we’re trying to do,” says Baroness Campbell.

“But equally, I wouldn’t underestimate that just taking part and staging these Euros here in England is