Asda shoppers vow to boycott supermarket after announcement

Asda is set to overhaul its popular discount offerings, prompting some customers to consider boycotting the supermarket. The retailer has announced that it will remove Star Products from its Asda Rewards scheme, with a message to members stating that the change will take effect from Thursday.

Shoppers currently earn 10% of the price back into their Cashpots when purchasing Star Products, which can then be converted into vouchers for discounts on future Asda shops according to the terms and conditions.

The decision to scrap this part of the loyalty programme comes ahead of an anticipated major revamp, which is expected to bring about the largest Rollback price reductions in years. An Asda spokesperson hinted at exciting developments, saying there's "much more to come, through Asda Rewards and across our stores".

The news has been met with mixed reactions from Asda customers. One disgruntled shopper exclaimed: "It looks like me shopping somewhere else then."

Another commented: "Oh well, back to Tesco then where (we) will get Clubcard points", reports Birmingham Live. Meanwhile, a third customer shared: "I was quite impressed this week with Rollback.

"I shop there anyways so just buy what I buy and scan it. If I get (cashback) back in my pot then bonus if not oh well I needed it anyways," another customer remarked, taking a more pragmatic view.

This announcement comes as Asda has discontinued its Aldi and Lidl price match promise in stores, a scheme that was introduced just a year ago.

The scheme, designed to match the price of certain items with discounted rivals Aldi and Lidl or even undercut them, has been dropped in a strategic move by Asda. This is a pivot to fund major investments aimed at reducing costs across a