All roads lead to Jeddah for World Football Summit Asia

JEDDAH: All roads lead to Jeddah as the city gets ready to host key decision-makers from clubs, leagues, federations, and brands associated with the global sport of football.

World Football Summit Asia (WFS Asia) will see all parties working together to shape the future of the beautiful game, in the first-ever football industry event to be held in Saudi Arabia.

Adwa Al-Arifi, assistant minister of Sports Affairs for Saudi Arabia, is set to inaugurate WFS Asia on December 12-13, along with Datuk Seri Windsor Paul John, general secretary at the Asian Football Confederation, setting the tone for a summit that aims to foster international cooperation and growth within the sport.

Scheduled with the backdrop of the FIFA Club World Cup, the second edition of the Asian edition of WFS will bring together over 1,000 representatives and stakeholders from the football ecosystem. The event will feature 130+ speakers, with 70% of attendees being decision-makers from leading football properties and sports businesses across more than 70 countries.

Notable speakers who will participate in the event include Prof. Muhammad Yunus, Nobel Peace Prize laureate and co-founder of Yunus Sports Hub, Lamia Bahaian, vice president of SAFF, Tony Douglas, CEO of Riyadh Air, Miguel Angel Gil Marin, CEO of Atletico Madrid, Hammad Albalawi, Saudi Arabia 2034 FIFA World Cup bid team member, and football legends like Pavel Nedved, Francesco Totti and Eric Abidal.

World Football Summit, as it has done with previous editions of the summit in other regions of the world, aims to bring together key stakeholders to foster growth and collaboration in the football industry with the mission of establishing the summit as an annual fixture on the global sports