You’re a manager embarking on a new Premiership season. You’re cautiously optimistic about your chances of doing something, but don't want to make a rod for your own back with definitive predictions that come back to bite you if things should go horribly wrong. “Just looking to improve on last year” is the wary boss’ friend.
It offers fans just enough hope of better days ahead but also gives you some wiggle room as the campaign goes on. Of course, it’s not applicable to everyone.
Celtic and Rangers are expected to win titles every season. In fairness to Ange Postecoglou, all he can do is improve his numbers while still finishing top.
The Scottish Cup is the only tangible reward he’s yet to pick up, but there’s always points and goals totals to beat. As far as Michael Beale is concerned, it doesn’t matter in the grand scheme of things how far behind or close he is if the end result is still second place.