Simon Jordan has warned Rangers they must not blow another chance to reap the financial rewards of Champions League qualification.
Two goals down from the first leg, Giovanni van Bronckhorst 's side face Union Saint-Gilloise at Ibrox on Tuesday night as they look to manoeuvre their group stage quest back on track.
A place at the continent's top table also brings a potential £40m jackpot, one which Celtic are already set to bank after winning last season's Premiership title.
Rangers tumbled in qualifying last summer, too, as Steven Gerrard's men were shocked by Swedish champions Malmo. And with the UEFA riches already guaranteed across the city at Celtic Park, talkSPORT pundit Jordan insists Rangers cannot afford to pass up the chance to match their rivals in the money stakes.