RIYADH: The Saudi Sports for All Federation signed a memorandum of understanding with ASICS, the leading sportswear company, to bolster the Kingdom’s sports infrastructure and aid its transformation into a leading sports hub.
The agreement was announced at a ceremony at the Saudi Ministry of Sport. The collaboration will see both entities join forces to launch a range of initiatives.
This will encompass knowledge-sharing and the exchange of expertise across a diversity of fields, including developing sports groups, events, marketing research, and more.
As part of its commitment towards nurturing youth and the development of society through sports — and in line with its “a Sound Mind, in a Sound Body” philosophy — ASICS aims to help create wide-ranging opportunities for Saudi people to participate in training and sports programs.