NEWCASTLE: Saudi company Sela has been announced as Newcastle United’s new front of shirt sponsor in a multi-year deal worth around £25 million ($31.4 million) a year to the club.
The Magpies announced the record-breaking deal on Friday as they launched their new kit for the 2023/24 Premier League and Champions League campaigns. #NUFC is delighted to announce a new multi-year front of shirt partnership with @Sela! — Newcastle United FC (@NUFC) June 9, 2023 Sports event agency Sela, which describes itself as “the driving force behind a wide range of spectacular events, iconic destinations, and attractions in the Middle East”, replaces Chinese betting firm Fun88.
The deal dwarfs the near £6 million-a-year agreement with Fun88, and further strengthens the club’s Saudi connections, with Noon the club’s sleeve sponsor again next season.
While the length of the deal was not disclosed, it is widely expected to make Newcastle upwards of £100 million over the contract.