SA Rugby's director of rugby Rassie Erasmus has explained why he's become active on social media platforms.Erasmus has been vocal on especially Twitter in the last while, with his recent tweets highlighting refereeing discrepancies leading to a two-match ban by World Rugby.It was not the first time Erasmus ran into trouble over social media posts, with his infamous video from the 2021 British & Irish Lions series having also been leaked across widespread social platforms.In November last year, Erasmus was suspended from all rugby related activities for two months.
He also served a match-day ban until 30 September 2022.On Wednesday evening, Erasmus hosted a "Lekka chat" on the Vimeo platform where he explained his social media stance.He said one of the pillars of the Springboks' "Stronger Together" campaign - which started with his Bok tenure 2018 - revolved around recognising the power of social media."I was always against social media, I once thought it was the enemy," Erasmus said on Wednesday. "But I soon realised that giving media access to the team is important so that fans can have a better understanding of how we are operating.
There is a need to inform fans and to have that insight. So, I realised how important media is."When it came to social media, I didn't want to be part of it, because it is becoming more and more complex.
But you can't stop family or friends from seeing what is on those platforms. So, I also realised the power of social media, for example when it comes to team announcements, there are so many comments which [will inevitably] find its way to the coach or player it's been directed at.