Meet the American who created Air Jordan sneakers: Peter Moore, legend of global design

21.04.2023 - 07:37 foxnews.com

Graphic designer Peter Moore was tapped to create a sneaker for gravity-defying rookie NBA star Michael Jordan in 1984. Moore’s sneaker and Jordan’s celebrity transformed global consumer culture in ways never imagined.

Peter Moore made footwear an art form. Paired with a young sports star whose ascendancy defied gravity, Moore's art form inspired a pop-culture phenomenon.

Moore designed the original Air Jordan sneakers. MEET THE AMERICAN WHO LED 77 MINUTEMEN AGAINST 700 REDCOATS AT BATTLE OF LEXINGTON: CAPTAIN JOHN PARKER They were first worn by Chicago Bulls rookie basketball star Michael Jordan in 1984 and then released to the public before the end of the NBA season in the spring of 1985.

The sneaker biz has never been the same. Peter Moore designed Air Jordan sneakers for Nike in 1984 but spent most of his career as a senior executive with Adidas. (Courtesy Adidas) "The Air Jordan transformed the industry by turning sneakers into objects of pop-culture desire," sneaker expert and writer Brendan Dunne, co-host of "The Complex Sneakers Podcast," told Fox News Digital.

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