Amanda Holden Holly Willoughby Iceland on as Amanda Holden Holly Willoughby Iceland

Iceland shoppers say it's 'pure nostalgia' as iconic 90s snack is found on supermarket shelves

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Shoppers are heaping praise on Iceland for bringing back a 90s snack they say is 'pure nostalgia'. The £3.50 snack is on supermarket shelves now, and people can't wait to try it for a nostalgic blast to the past.

Hubba Bubba was a popular brand of chewing gum back in the 90s, and became something of an iconic treat thanks to its long roll design.

Now Hubba Bubba is making a comeback in an entirely new form. From this week, Iceland stores will be selling ice lolly versions of the 90s treat.

The retro Iceland snack was spotted by Newfoodsuk, which posted it on both Instagram and Facebook last week. READ MORE: Amazon Spring Sale 2023: best early deals today and what to expect Hubba Bubba-flavoured lolly ices, it said, "should be in all stores next week".

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