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First look at new 'Big Brother eye' logo as legendary reality show gears up for ITV return

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Viewers have been given a glimpse of the all-new logo for Big Brother ahead of the legendary reality TV show's return. The programme is making a comeback on ITV later this year and a fresh version of the familiar 'Big Brother eye' symbol has been created to go with it.

The new logo was revealed in an exclusive promo clip airing across ITV1, ITV2, ITV3, ITV4 and ITVBe on Monday night (July 31).

It comes following the announcement of AJ Odudu and Will Best as the reality show's new hosts. Big Brother, which was first produced in the Netherlands, originally launched in the UK on Channel 4 in 2000 and became a sensation, bringing a new style of television into people's homes as they watched non-celebrity housemates live together in a bid to win a cash prize.

Well-known names such as Josie Gibson, Adele Roberts, Alison Hammond and the late Jade Goody first found fame on the show. Read more: Big Brother winners where are they now?

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