FIFA partner with United Nations agencies to run social campaigns during World Cup

19.11.2022 - 11:31 beinsports.com

As the clock ticks towards the kick-off of the FIFA World Cup 2022™, the world's attention turns increasingly towards the biggest celebration of its most popular sport.

Naturally, this attention will be focused on the football, however FIFA also recognises that our sport should use the unique platform our competition provides to make a positive impact on society.In line with the approach adopted in all tournaments, FIFA, together with three United Nations agencies, will run a range of campaigns during the FIFA World Cup Qatar 2022™ to send messages promoting health, unity and non-discrimination to the billions of worldwide viewers across multiple channels.

These campaigns have taken into account feedback received from our member associations who, like FIFA, are committed to using the power of football to effect positive change around the world.Each round of matches will be associated with its own dedicated campaign designed to maximise reach and impact.

These will be run together with FIFA’s partner agencies from the United Nations, including the United Nations Educational, Scientific and Cultural Organization (UNESCO), the World Food Programme (WFP) and the World Health Organization (WHO).

Football FIFA FIFA World Cup Qatar 2022™ Run cup partner Qatar

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