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Coco Gauff is now on a cereal box and has her own shoe line despite series of losses since US Open title

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Fox News Flash top sports headlines are here. Check out what's clicking on Foxnews.com. Coco Gauff became America's next women's tennis star last year, but she hasn't played like it lately.

That hasn't stopped her from becoming a merchandising fireball. On Tuesday, it was announced Gauff would be the next athlete to appear on boxes of Wheaties, and she also has her first signature shoe, the Coco CG2.

Gauff, who won the U.S. Open last year at just 19 years old and became the first American teenager to win the U.S. Open since Serena Williams in 1999, will attempt to defend her title Aug.

26.  CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COM Coco Gauff of the U.S. trains ahead of the Paris 2024 Olympic Games at Roland Garros July 24, 2024, in Paris.  (Clive Brunskill/Getty Images) Gauff was reportedly the highest-paid female athlete in 2023 with $23 million in total earnings, which included $17 million in endorsements, according to Sportico.

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Coco Gauff’s hopes of winning back-to-back US Open titles are over after she crashed out in the fourth round.
Defending champion Coco Gauff crashed out of the fourth round of the US Open with a 6-3 4-6 6-3 loss to fellow American Emma Navarro in New York.
Coco Gauff joined Novak Djokovic and Carlos Alcaraz on the US Open scrap-heap Sunday as the defending champion crashed out to Emma Navarro in a blizzard of mistakes. As Gauff exited, US hopes were then rekindled when Frances Tiafoe and Taylor Fritz reached the men's last-eight, igniting hopes of a first homegrown male Grand Slam champion since Andy Roddick's win in New York in 2003. Third-ranked Gauff slumped to a 6-3, 4-6, 6-3 fourth round defeat to her American teammate on the back of 19 double faults and 60 unforced errors. 

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