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Beyoncé, sportswear brand Adidas mutually agree to part ways: report

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Fox News Flash top sports headlines are here. Check out what's clicking on Foxnews.com. Beyoncé and Adidas are reportedly breaking up.

The German-based sportswear giant and Beyoncé have mutually agreed to end their partnership for the music icon's Ivy Park brand, a source familiar with the situation told The Hollywood Reporter.

The 32-time Grammy winner first partnered with Adidas in 2018 to relaunch her Ivy Park activewear collection. Over the years, new footwear and apparel has been developed for the brand. CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COM Topshop on Oxford Street, London, with Beyoncé's Ivy Park collection advertisement April 14, 2016. (Stuart C.

Wilson/Getty Images) The two sides have been at odds over creative differences, and Beyoncé is seeking to go in a new direction that will give her more creative freedom, according to the report. BEYONCÉ’S CLOTHING LINE WITH ADIDAS SUFFERS FROM WEAK SALES Ivy Park was originally launched in 2016 as a joint venture with Sir Philip Green of British retailer Topshop.

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