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ASFAR announces 3-season sponsorship deal with Al-Hilal Saudi Club

arabnews.com

RIYADH: The Saudi Tourism Investment Co., or ASFAR, a portfolio company of the Public Investment Fund, has announced a sponsorship agreement with Al-Hilal Saudi Club, one of Saudi Arabia’s premier football clubs.

The sponsorship deal, which will run for three seasons, reflects ASFAR’s commitment to promoting Saudi football and supporting the sports sector.

Under the terms of the agreement, ASFAR will serve as the official sponsor of Al-Hilal Saudi Club until the end of the 2025/2026 season.

The sponsorship aims to drive Al-Hilal Saudi Club’s ambitions to secure victories in local, regional, and international championships.

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