AFL to stick with gambling ads despite more than 75% of fans supporting bans

15.03.2023 - 17:15 theguardian.com

A deluge of gambling ads is expected to continue this AFL season despite the promotions becoming the most common fan concern and politicians blasting them as “completely and utterly out of step” with community expectations.

Multiple gambling insiders who wished to remain anonymous have told Guardian Australia the volume of ads will remain steady despite increasing criticism, as the online wagering industry becomes more competitive and companies jostle for market share. Sign up for Guardian Australia’s free morning and afternoon email newsletters for your daily news roundup Criticism of gambling ads has intensified since last year’s grand final.

The volume of ads has now surpassed umpiring and rule changes as the most common fan concern, according to the AFL Fan Association’s survey of 3,000 people.

The survey found 76% of fans would support a ban on gambling advertisements on television and radio while 79% supported a ban on promotions at stadiums.

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