Montreal's Northern Super League team will be known as Roses FC. And coming to that conclusion wasn't a snap decision for team president Annie Larouche. "We started working on this back in November," Larouche said. "It wasn't done with four of us on the corner of the table saying, 'Let's go for this one, let's find a bilingual name."' The women's professional soccer franchise unveiled the team's name and logo on Tuesday night, projecting the new emblem and the club's blue, red and gold colours around an event space near the city's Old Port.
A who's who of the Quebec sporting world was in attendance, including hockey star Marie-Philip Poulin, Super Bowl champion Laurent Duvernay-Tardif and CF Montreal captain Samuel Piette.
League co-founder Diana Matheson was also on hand. The team crest features a blue rose with "ROSES," "MTL" and "FC" in gold lettering above it.
The font draws inspiration from the city's "Farine Five Roses" landmark on the edge of the Lachine Canal. Nous sommes les Roses de Montréal. <br><br>We are the Montréal Roses. <a href="https://twitter.com/hashtag/RosesFC?src=hash&ref_src=twsrc%5Etfw">#RosesFC</a> <a href="https://t.co/mFQdScadSB">pic.twitter.com/mFQdScadSB</a> Larouche said the months-long naming process involved working with two committees, one focused on brand and the other as a sounding board with people from various demographics. "When the agencies came up with this name, it was just a perfect fit," Larouche said. "It's bilingual, it's feminine, but it's powerful.