WSL revenue grew 60% in 2020-21 season on broadcast, commercial deals -study

Women's Super League (WSL) clubs recorded revenue growth of 60 per cent for the 2020-21 season, driven by a rise in commercial agreements and a new broadcast deal, according to analysis from Deloitte published on Monday.

The 12 clubs in the English top flight generated 32 million pounds ($40 million) in aggregate revenue, up from 20 million pounds in the previous season.

Arsenal generated the most revenue (6.9 million pounds), and along with champions Chelsea, Manchester United and Manchester City accounted for 70 per cent of the league's total revenue.

The WSL's broadcast deal with the BBC and Sky Sports, which began at the start of the 2021-22 season, is reported to be worth around 8 million pounds a year and was the first time rights to broadcast the league were sold separately from the men's game.

It boosted each club's share of the revenue, with WSL sides getting 75 per cent of the broadcast distribution and the remaining money going to teams in the second-tier Women's Championship.

Barclays' current title sponsorship agreement includes a 30 million-pound investment into the English women's game from 2022-2025, and Deloitte said the increase in commercial revenue is expected to continue in future seasons.

Ten out of 12 WSL clubs shared the same front of shirt sponsor as their men's team, allowing them to tap into wider sponsorship agreements including some of the highest revenue-generating commercial deals in European football.

Clubs spent 92 per cent of their income on player salaries in the 2020-21 season but the rise in revenue meant the wages to revenue ratio fell to 72 per cent despite combined wages across the clubs increasing by 37 per cent.

Matchday revenue accounted for 10 per cent of total revenue but Deloitte