World Rugby announces new partnership to help bring more women into the sport

Rugby chiefs have sealed a multi-million partnership deal which will help to bring more women into the game on and off the pitch as they attempt to seize a potentially pivotal moment.

World Rugby has announced a three-year arrangement with global insurance brokerage Gallagher, the official title partner of Premiership Rugby.

Under the deal, Gallagher becomes an official partner of women's rugby and Rugby World Cup 2025, WXV – the new, three-tier annual global women’s competition featuring 18 teams – in 2023 and 2024, and a founding partner of a new High Performance Academy aimed at increasing the prominence of females in coaching and other roles within the game.

The initiative comes days after a record crowd of 58,498 watched England beat France 38-33 to win a fifth consecutive Tik Tok Six Nations title, and six months after 42,579 spectators packed into Eden Park to see New Zealand defeat the Red Roses in the World Cup final.

Speaking from the company's Chicago headquarters, where she was joined by former England captain Sarah Hunter and three-times World Cup winner Kendra Cocksedge (above), both brand ambassadors, World Rugby’s head of women’s rugby Sally Horrox said: "We should recognise that it’s a moment in time.

"It’s come six months on the back of a record-breaking World Cup, so for me it’s that momentum and people acknowledging and recognising the value and the potential of the game on more than just one occasion when a World Cup comes around.

"But I would hate people to think it just happened overnight. It’s been building for a while, but with that sort of visibility and fans buying tickets, then people start to recognise value; that unlocks fans and revenue which then unlocks investment which means it does kick us on