Woman sets Nike sports bra ablaze after brand features trans woman as female product model

A woman posted a searing condemnation of Nike to TikTok recently, burning one of the brand’s sports bras on camera in response to the company making trans woman and biological male Dylan Mulvaney the latest face of its female sportswear line.

A woman posted a searing condemnation of Nike to TikTok recently, burning one of the brand’s sports bras on camera in response to the company making trans woman and biological male Dylan Mulvaney the latest face of its female sportswear line.

In the video she posted to the social media app Tuesday, user "Chatterbox Mama" declared, "Nike, you should be ashamed of yourself. You chose a little boy with no breasts and some junk in his pants to represent real women."

She then proceeded to set the sports bra aflame and called on others to join her in the fiery boycott.

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Conservative TikTok user "Chatterbox Mama" torched her Nike sports bras on the platform Tuesday in protest of the sportswear company with a trans woman to advertise its sports bras. (Screenshot/TikTok)

"Chatterbox Mama" performed the spectacle nearly a week after Nike and Dylan Mulvaney, a trans woman and influencer, put out a joint Instagram post about the brand’s new female sportswear.

The post, which was essentially a Nike ad shared to Mulvaney’s Instagram timeline, featured the biological male modeling a new Nike sports bra and athletic leggings in several pictures and a couple videos.

At the top of the posts, the words "Paid Partner" were displayed, indicating that Mulvaney was being paid by the company to model its female-directed products. 

Mulvaney’s Nike ad materialized days after she generated