'We're doing something right' - Manchester United fans in agreement as Roy Keane launches new third kit

Manchester United have officially unveiled their new third kit for the 2023/24 campaign.

The third strip is white and features a dash of traditional United red around the collar. The club badge on the front of the shirt differs to the one on this season's home and away shirts as it celebrates half-a-century of the iconic red devil.

Going against tradition, the front of the shirt does not feature United's club crest, with a red devil logo in its place. A small United crest does feature on the back of the collar, however. The accompanying shorts are also white and the socks are red.

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United unveiled the shirt in a video released across their social media platforms, featuring former club captain Roy Keane.  In the video, Keane speaks about the importance of playing for the club and the meaning of the red devil.

United supporters have generally reacted positively to the shirt, while several supporters praised Keane for getting involved in the promotional video, with one fan asking the club to employ Keane to do all of their promotional clips.

United's Adidas home shirt is made up of the same colour of the city's iconic red rose and features a black collar. The collar also features a dash of both red and white, giving it a slick and modernised look.

Prices start from £55