Watches and Wonders in Geneva: Switzerland hosts a thriving watchmaking fair

The industry's major players are in Geneva for Watches and Wonders, the world's leading watchmaking fair.

Journalists from all over the world, celebrities and thousands of professionals

have been attending this edition, the largest ever organized, with 48 firms using their style and craftsmanship to compete for our attention.

At the Zenith stand, they're celebrating the return of the Pilot line launched at the end of the 19th century - and unveiling new versions of Defy Skyline, to increasingly knowledgeable connoisseurs.

"The younger generation has access to information we never had in the past, so they're seeking the real thing," says Zenith CEO Julien Tornare. "They want to know what's behind a brand, what's behind a price, what's behind a watch and understand. We have to offer them experiences, emotion, and passion. But knowledge has evolved enormously, in the right direction."

In every corridor of Palexpo, independent craftsmen and established firms express their identity: be it in motorsports... jewellery... or ethics.

We're going to the Oris space home to an independent watchmaker at the forefront of environmental issues.

Oris positions itself as a leader in environmentally friendly watchmaking and has invited Kermit the frog to feature on its latest timepiece. It was the first watchmaker to be certified carbon-neutral and proudly brings its community together on clean-up days around the world.

"Only a short time ago, people wanted to have a glass of Champagne in a posh environment," says ORIS CEO Rolf Studer. "Now they seek purpose. They want to change things, they want to contribute for the better. We don't stand for exclusive luxury, we stand for inclusive luxury. So we share the joy of mechanical watches with other