WATCH | Social media game on point: Ulster pull out all the stops in announcing 'Spicy Plum' Steven Kitshoff
There's no denying that social media plays a critical role in any modern sporting franchise.
Over the years, we've seen all kinds of Twitter posts announcing players joining various teams.
On Wednesday, Ulster upped the game for all a little with their video announcement for the signing of Springbok prop Steven Kitshoff.
WATCH their excellent announcement video below:
The worst-kept secret in rugby... pic.twitter.com/q3baFAA8l1
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