Virat Kohli's Sharp Retort To Criticism Over 'Brand Promotion' On Social Media

Indian cricket icon Virat Kohli recently shared insights into digital detox and redefining his relationship with social media, explaining why he no longer posts personal content. Speaking at the RCB Innovation Lab's Indian Sports Summit, Kohli reevaluated his social media presence, confessing that the intense attention and traction he receives online can be overwhelming. Kohli shared his deliberate efforts to limit his time on social media platforms. The cricket legend's decision to reevaluate his social media presence comes after realizing the intense scrutiny he faces online.

"The kind of attention you get and the kind of traction you receive when you put something out there on a platform is quite unbelievable to be honest. It's quite intense. Luckily I was born in a time where I didn't work with this thing [my phone] in my pocket," Kohli said, as quoted from Wisden.

"So for me to just keep it on the side is pretty easy. Hence I don't engage in posts a lot these days. A lot of people are not happy about that but that's something that I've consciously tried to do," he said.

"Because as I said, to keep up with that stream was just way too much. I just physically felt like it was taking a lot of my energy away from me which I would absolutely apply to my game, to my life, people around me. And I didn't want to waste any of that," he added.

Kohli, who boasts over 270 million Instagram followers, acknowledged that most of his current posts are related to past brand commitments. However, he is making a conscious effort to separate his personal and professional life, avoiding posts that could be perceived as overly promotional.

"I'm making a conscious effort not to include my social media handle which is private to me. In