'Unbelievable': Beauty buffs 'ditch' their mascaras for buy that makes eyelashes 'triple' in length

Beauty buffs are flocking to buy a 'holy grail' mascara after seeing its 'unbelievable results'. The mascara, which promises to 'triple' lash length, has been flooded with praise from shoppers, with some swearing it's the 'best they've ever tried'

ICONIC London's Triple Threat Mascara is a bestseller, said to "lengthen, lift and volumise for next-level lashes". As well as its classic black shade, the mascara is now also available in a "rich" chocolate brown.

Its ultra-black formula volumizes, lengthens and lifts lashes all day and well into the night for a dramatic fluttery look. The easy-to-handle slim brush gets right to the root of your lashes for an instant smouldering, fuller lash line, whilst the dense bristles separate and coat lashes evenly with deep-black, intense fullness and length – the best alternative to false lashes.

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The rich chocolate shade compliments all eye colours, enhancing your look for a long-lasting effect without adding too much ‘oomph’ for your everyday look.

Triple Threat MASCARA coats lashes evenly with fullness and length, delivering a 'your lashes but better' effect. Its smudge-free, transfer-proof and clump-free formula ensures a flawless look that lasts all day and well into the night. Perfect for everyday ‘no makeup’ looks – or for a natural-looking holiday lash tint effect – this is the perfect mascara for when you want your lashes to look lifted, longer and more volumised… naturally.

Leaving a top review of the mascara, which is priced at £22, one impressed shopper