UFC star Dustin Poirier unbothered by Bud Light controversy, 'pumped' for partnership with brand

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After Bud Light began an ad campaign featuring transgender activist Dylan Mulvaney and sending personalized packs of Bud Light decorated with Mulvaney's face to the influencer, the historic brand was canceled by many consumers.

Late last month, parent company Anheuser-Busch InBev said revenue in the U.S. market declined by 9.5% in 2023 and dropped by 17.3% in the fourth quarter "with sales-to-retailers (STRs) down by 12.1%, primarily due to the volume decline of Bud Light." 

U.S. volumes were also weaker than expected, falling 15.3% in the fourth quarter. Beer Business Daily publisher Harry Schuhmacher told Fox News Digital he believes May and June will be critical for the brand, as it will be able to tout year-over-year growth without pre-boycott data factored in. 

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Dustin Poirier reacts after his victory against Benoit Saint Denis in a lightweight fight during the UFC 299 event at Kaseya Center in Miami on March 9. (Chris Unger/Zuffa LLC via Getty Images)

But that did not stop the UFC from once again making Bud Light the official beer of the MMA promotion late last year.

Although UFC fighter Sean Strickland recently blasted the company, saying he was "so sick of these c---s" who "force feed your kids f---ing pride flags." not every UFC fighter feels the same.

In fact, fresh off his UFC 299 knockout earlier this month, Dustin Poirier has joined the company as a partner.

"Dude, I’m pumped up about this. Bud Light, Budweiser is an American brand that’s been around. It’s historic, it’s been involved in sports forever. When I got the call to be on the team, I was super excited," Poirier