Troy Aikman is selling 'fire suites,' which are exactly what they sound like

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Former Dallas Cowboys quarterback Troy Aikman still makes a pretty penny hanging out in the broadcast booth, but that doesn't mean he's without some off-field business ventures.

And one of them has me extremely upset.

Not because it's bad, but because I didn't think of it.

Former NFL quarterback and current broadcaster Troy Aikman is a shareholder in live entertainment company Venu. (© Jay Biggerstaff-Imagn Images)

Do you like concerts? Of course you do.

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Do you like sitting around a fire with some pals? Who doesn't?!

Well, what if you could sit around a fire at a concert, and all it would cost you is $480,000 for a suite with four seats and a fire pit, but you can rent it out for some sweet, sweet (suite?) passive income?

Now you can with a genuine "Luxe Fire Suite" from the folks at Venu... who run venues.

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Take it away, Troy!

I am so disappointed in myself.

The last time I went to a concert, I had the chance to say, "Hey, what if there were a bunch of fires in the audience like it's Woodstock '99, but we toned it down so it's nothing like Woodstock '99, and we charge people about half a million dollars and up for it."

That's why I'm just a very handsome writer and not an entrepreneur.

But good for Troy for throwing his money behind this endeavor, because I think it's brilliant.

ESPN commentator Troy Aikman walks the field before the NFL game between the Kansas City Chiefs and Washington Commanders at Arrowhead