Tim Brando dishes on Deion Sanders' college football impact, suggests media coverage misses mark

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Deion Sanders has the full attention of the college football world.

After starting the year 3-0 with wins over TCU, Nebraska and Colorado State, the focus on the Buffaloes reached a fever pitch as they began Pac-12 play in Week 4.   

Colorado Buffaloes head coach Deion Sanders (Ron Chenoy-USA TODAY Sports/File)

Even after getting destroyed by Oregon on Saturday for its first loss, FOX’s "Big Noon Kickoff" heads to Boulder for Saturday’s matchup between Colorado and USC as the hunger for everything Deion Sanders continues.

The immediate turnaround and the attention Sanders' presence has brought to Boulder has taken the college football world by storm.

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"Big Noon Kickoff" will attend a CU game for the fourth time in five weeks, and cable television networks are seeing massive viewership numbers for Colorado games.

All the attention has led to unprecedented coverage from the media as they attempt to explain Sanders’ impact on college football.

In the past week, the topic of Colorado becoming "Black America’s team" has been written by multiple publications, including Axios, Andscape (formerly The Undefeated) and USA Today, and as a segment on Fox Sports’ "Undisputed" on Tuesday.

Tim Brando, Fox Sports college football play-by-play man, believes the conversation around Sanders’ immediate impact on the game needs to go deeper as the sport will feel the changes, led by Sanders, for years to come.

Tim Brando (Mitchell Layton/Getty Images/File)

"Those kinds of headlines do polarize what, in my opinion, shouldn’t be a story that polarizes," Brando