Media coverage around Deion Sanders appeals to 'lowest common denominator,' Tim Brando says

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Tim Brando doubled down on his criticism of the media coverage around Colorado head football coach Deion Sanders on Monday, saying some outlets are "appealing to the lowest common denominator."

Brando explained to Fox News Digital last week that Sanders’ immediate impact on college football goes deeper than just skin color. Sanders is utilizing the tools at his disposal to the fullest extent and has already made the Buffaloes one of the biggest draws in sports and pop culture.

The Fox Sports college football play-by-play man further expanded on his point on Monday in an appearance on OutKick’s "Hot Mic."

TIM BRANDO DISHES ON DEION SANDERS' COLLEGE FOOTBALL IMPACT, SUGGESTS MEDIA COVERAGE MISSES MARK

Colorado head coach Deion Sanders is shown before the game against USC, Sept. 30, 2023, in Boulder, Colorado. (AP Photo/David Zalubowski)

"Those that want to make this and have been appealing to the lowest common denominator in media and just making it about race are completely missing the point. Seventy-five percent of the players that are in college football are Black," he said. "The fact that there are Black coaches, Black head coaches, that was a battleground conversation with the Black Head Coaches Association years ago, which I’m happy to say Spencer Tillman and I were on the forefront of and we’re talking about it for years while we were at CBS."

"But Deion’s doing this … and to say that Colorado is certainly Black America’s team – that was on four or five different websites that you would figure it might be on, politically slanted, but then you saw a few sports websites go in that direction, too, legitimate websites – and I think