Three 'delighted' to resume Chelsea partnership under Todd Boehly ahead of 2022/23 season

Chelsea and Three have rekindled their partnership as the Blues' sponsor decided to restart their marketing activities immediately following the club's takeover. Three have welcomed the new ownership fronted by Todd Boehly and intend to pick up where they left off before the club was sanctioned, and are looking to be proactive in connecting supporters to the club.

The mobile and internet provider suspended their sponsorship of the Blues in the aftermath of Roman Abramovich being sanctioned by the UK government, as did Hyundai. Three hoped that they would see their logo removed from Chelsea shirts and Stamford Bridge but the Blues' maintained their presence for the final months of the season.

The decision of Three in contrast to sponsor Trivago, proved unpopular with many supporters across social media, but the company is content with its decision in light of government sanctions and the war in Ukraine, outlining that it is one that was not made lightly.

Chelsea earn early Champions League boost following Premier League fixtures announcement

The company are pleased to draw a line under the matter and enter the final year of an initial three-year agreement, believed to be worth a figure comparable to the £40million per year agreement that had been in place with Yokohama Tyres. Pre-sanctions ambitions in the partnership had seemed high with Three facilitating a full 5G network at Stamford Bridge, as part of a bid to enhance the fan experience. Augmented reality overlays were touted to be used for fans to study in-game player statistics in real-time such as ground covered, top speed, shots on target and passes made. Multiple cameras around the ground mean supporters in the stadium could have the easy option of viewing a