The MTV star's Manchester fashion brand loved by Jack Grealish and Love Island stars

A former MTV star has said the future is brand for his Manchester fashion brand after he bought back the company from JD Sports.

Ross Worswick, who first found fame after appearing on Ex on the Beach in 2014, set up The Couture Club with and entrepreneur Scott Shashua in 2015 with just a £5,000 investment.

Now following a seven-figure deal to buy out JD Sports the brand, which is worn by the likes of Manchester City and England star Jack Grealish, boxer Deyonte Wilder and Love Island stars, is now on track to enjoy a record year.

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The deal, which was first reported by BusinessLive in February, saw the Manchester brand split from its largest shareholder 2squared Agency, which itself had been acquired by JD Sports in 2017 after it hit financial difficulty.

The transaction was completed ahead of Bury-headquartered JD Sports agreeing to sell a number of brands to Mike Ashley's retail empire Frasers Group for almost £50m.

Now Mr Worswick, who is married to I'm A Celebrity star Carl Fogarty's daughter, Danielle, has revealed why he and his business partner decided to buy back their company and what the future holds.

"Before we knew that JD Sports were going to sell anything we were both just really keen to buy back 100% of the company again", Mr Worswick said.

"We have been doing a lot of work on what direction we want to take the business

"It was a positive relationship but we now want to take what we have learnt and take the brand to the next level.

"We were the ones driving the business the whole time and we have the passion for the business.

"Sometimes having a corporation involved, not that it slowed us down in any way, was a bit too corporate