The £66 designer perfume reduced to £25 that 'gets better the longer it's on'

Amazon customers are heaping praise on a 'lovely' designer perfume now selling for more than half off. Calvin Klein's Euphoria, typically priced at £66 for a 50ml bottle, has been marked down to just £25.

Since its 2005 release by noses Dominique Ropion, Carlos Benaim and Loc Dong, it has become a favourite; with Benaim having developed other well-known fragrances such as YSL Libre, Ropion being a co-creator of Thierry Mugler Alien, and Dong having put his stamp on Paco Rabanne Olympéa. .

Starting with a sweet mix of pomegranate, persimmon, and green accord, Euphoria blossoms into a floral heart of black orchid, lotus blossom and champaca flowers, settling into a rich base of mahogany wood, amber, black violet and whipped cream.

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Garnering an impressive 4.7 out of 5 stars from 18,899 global reviews, the scent has won over shoppers. One customer enthused: "Stays on the whole day, even longer. Smells lovely, a really winter perfume, for a great price."

Another wrote: “The best perfume ever. I get complimented every time I wear it and its scent never fades", reports Yorkshire Live.

A third shared: "Ok so I wasn't prepared for the multiple comments and recurring question... what are you wearing? This is truly divine such a lovely scent that lasts and seems to get better over time! Will definitely be buying this again."

A fourth asserted: "I use this perfume every day, and I love it; you don't have to spray your whole body with it; you just need a couple of little sprays on your neck, and the scent will last a long time.