Tesco makes price cut announcement as cost of more than 150 popular items slashed

Tesco has announced it is cutting the price of more than 150 items by an average of 12.5 per cent.

The supermarket said it has focused its price cuts on items that families buy frequently. Fresh fruit such as blueberries and strawberries are among the products reduced in price, as well as sausages, coffee, baked beans and breakfast cereals.

Tesco Group Chief Commercial Officer, Ashwin Prasad, said: "After the expense of Christmas, January can really stretch family budgets and families are looking for great value more than at any other time. By focusing our price cuts on truly popular items, customers will find it’s even easier to spend less at Tesco."

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A pack of strawberries has been slashed from £2.30 to £2, British pork sausages are now 30p less at £2 and honey is down from £1.49 to £1.25. Instant coffee has gone down by 50p a jar and a large pineapple is now £1.30, Tesco said.

It comes after Tesco announced to customers that they will earn double Clubcard points when they shop in Tesco over the next seven weeks. The supermarket also said it is committing to lock the prices of more than a thousand everyday products until Easter 2024.

On Wednesday, Which? revealed which supermarket had been the cheapest in 2023. Aldi offered the lowest-priced grocery products for 11 out of 12 months, according to the consumer group.

Which? kept track of the cost of a basket of groceries at the UK's eight biggest supermarkets every day throughout the year, revealing the cheapest supermarket at the start of each month.