Taylor Swift's cameo during Chiefs-Bears game credited for 'NFL on FOX' ratings boost among key female groups

Taylor Swift and Travis Kelce fans shared mixed opinions on whether the rumored romance is for real or for show after the duo made their first public appearance.

The defending Super Bowl champion Kansas City Chiefs entered Sunday's game as the favorite to defeat the struggling Chicago Bears. The Chiefs ended up dominating the Bears, winning 41-10 at Arrowhead Stadium.

NFL games with lopsided scores typically produce modest ratings — unless Taylor Swift is in one of the stadium's luxury suites. The Chiefs-Bears matchup delivered a total audience of more than 24 million viewers, according to Fox Sports. 

The figure represented one of the week's top-rated games among females in the 12-17 demographic and 18- to 49-year-olds, per a report Variety.

By comparison, last year's Week 3 "America’s Game of the Week" in FOX's late afternoon window recorded a total of 26.4 million viewers.

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Taylor Swift was the talk of the town online Sunday after making an appearance at the Kansas City Chiefs' game. (Getty Images)

Swift was in a luxury box cheering alongside Kelce's mother Donna amid circulating rumors of a budding romance with the Chiefs star tight end.

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Cameras showed several shots of Swift in the suite, particularly whenever Kelce was involved in a play.

A video of Swift high-fiving and smiling as she celebrated Kelce's touchdown reception continues to make its rounds across social media.

Taylor Swift showed a wide range of emotions Sunday at the Kansas City Chiefs game. (Jason Hanna/Getty Images)

Before the game, Fox Sports hinted Swift would make an appearance. 

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