NFL defends focus on Taylor Swift-Travis Kelce rumored romance despite backlash from fans

Fox News Flash top sports headlines are here. Check out what's clicking on Foxnews.com.

Travis Kelce may think the NFL is "overdoing it a little bit" with the Taylor Swift content, but the league doesn’t believe so.

Football fans have been giving the NFL flak for how it’s been focusing heavily on the rumored relationship between the Kansas City Chiefs All-Pro tight end and the music megastar. Swift was present for Kelce’s last two games, including the 23-20 victory over the New York Jets at MetLife Stadium on Sunday night.

The NFL’s social team decided to use that second victory with Swift in attendance as its new Instagram bio, which read, "The @Chiefs are now 2-0 with @TaylorSwift13 in attendance." Photos of Swift were also placed as the league’s TikTok header.

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COM

Actress Sophie Turner, far left, was spotted hanging out with pal Taylor Swift at the Kansas City Chiefs' game against the New York Jets on Sunday. (Elsa)

But the NFL is standing its ground as it addressed the backlash from fans thinking Kelce-Swift is being put in the spotlight too much.

"We frequently change our bios and profile imagery based on what’s happening in and around our games, as well as culturally," the league told People magazine. "The Taylor Swift and Travis Kelce news has been a pop-cultural moment we’ve leaned into in real time, as it’s an intersection of sport and entertainment, and we’ve seen an incredible amount of positivity around the sport."

The NFL added that "the vast majority of our content has remained focused on the game," which included reference to the "Toy Story Funday Football alt-cast" that was playing for the Atlanta Falcons-Jacksonville Jaguars game in London on Sunday