Sports Minister Mansukh Mandaviya Urges Corporates To Adopt One Sport Each

Sports Minister Mansukh Mandaviya on Thursday urged the corporate leaders to adopt one sport each with an aim to strengthen the Indian sports ecosystem as the country bids to host the 2036 Olympic Games. In the first-ever corporate round-table conference, Mandaviya presented a vision to position India among the top-five global sports performers by 2047, as the nation marks 100 years of its Independence. Aiming to bridge the gap between aspirations and execution, he stressed the critical role of Public-Private Partnerships (PPP) in building sustainable sports infrastructure and talent development programmes.

He also proposed that the PSUs from the centre support state-level requirements to achieve sporting excellence.

"Each corporate entity should focus on a single sport to ensure dedicated attention and optimal resource allocation, while also enabling effective athlete branding to align with CSR investments and promotional activities," Mandaviya said.

Apart from that, the minister asked the corporates to contribute towards upgrading sports facilities in existing district-level schools in line with the District Level Sports Schools in Gujarat.

He further spoke about developing Olympic Training Centres, sports academies, funding the training and coaching of Target Olympic Podium Scheme athletes and active involvement in the organisation of national leagues in disciplines where it is yet to be staged.

More than 40 corporate houses and organisations working in the sports ecosystem shared their knowledge and opinion in a first-ever Open House session with the minister.

Corporate bigwigs who attended the event lauded the initiative, saying that it can become a game changer for the Indian sports ecosystem.

Speaking after the