Sport leaders eye Africa as talent source, investment target

NEW YORK: Africa offers a vast underdeveloped market for global sports, with thousands of athletes ready to join international ranks if only there were major investment, industry leaders and stars say.

But more government and private-sector partnerships are needed to turbo-charge African sports and bring young players into top-tier leagues of football, basketball and even American football, participants at a business forum said Monday.

In the event on the sidelines of the United Nations General Assembly in New York, NBA commissioner Adam Silver hailed Africa as bursting with sporting potential, noting that more than 10 percent of players in the world’s premier basketball league were born in African countries or have African parents.

“Invariably more NBA, WNBA players will be discovered, will be nurtured, will be developed and then be able to play at the highest level,” he said of the region’s younger generations and the benefits of expanding youth training programs there.

Silver also stressed that in order to attract the “literally billions in investments that are needed,” sport in Africa must be seen as economically viable.

“In order to persuade ... great businesspeople to invest in the infrastructure, we have to demonstrate that it’s a real business — that there is real return over time,” he said.

The forum featured former NBA stars like Congolese-American Dikembe Mutombo, WNBA sensation Chiney Ogwumike who is of Nigerian origin, and current Toronto Raptors power forward Pascal Siakam, a Cameroonian who caught the attention of scouts at a Basketball Without Borders camp in South Africa.

American football too has beefed up its presence. More than 100 current NFL players are African, according to Osi Umenyiora, a