More than just the score: Five ways News24 Sport is changing the game

Leading the pack of digital sports publications in the country, News24 Sport has had a remarkable journey since its inception in the early days of the internet and mobile news consumption. 

The platform, which was born in the era of "Web 2.0", WAP, and MP3 ringtones, remains one of the most respected sources of sporting news in South Africa.  

It's been more than 14 years since News24 Sport first made its mark on the local sports landscape, building a digital community of ardent and outspoken sports fans who regularly debate about diski, rugger, cricket, and a range of hot topics beyond the pitch. 

Previously known as Sport24, the site recently rebranded to News24 Sport, joining the big leagues of the news biz under the prestigious News24 brand.  

READ | News24 has revamped its content sections: Here is everything you need to know 

Over and above the standard live coverage, fixtures, logs and results, the website offers unique, rich content that shapes public discourse in the sporting arena.  

Here's a closer look at five ways News24 Sport is changing the game:

1. UNIQUE CONTENT 

Following the launch of the subscription package in 2020, News24 Sport elevated its offering towards distinctive, in-depth content with an emphasis on the quality of its stories.  

According to News24 Sport editor Lloyd Burnard, the team isn't interested in churning boring, generic news pieces - and there's no room for clickbait or sensationalism either.  

"We're very deliberate about providing our readers with content that is worth their subscription; that's worth the money that they pay," he says.  

The publication's offering has evolved significantly since the days of flip phones, QWERTY keypads and free wallpaper downloads - shifting to a fast news