Sponsor urges Israel Premier Tech cycling team to change their name in face of protests
MADRID: Israel Premier Tech cycling team have been urged by their title sponsor to change their name in the face of pro-Palestinian protests.
Riders were targeted at the recent Spanish Vuelta, causing disruption to the Grand Tour event.
Spain’s government estimated that more than 100,000 people were on the streets in Madrid during the final stage when protesters criticized the presence of Israel Premier Tech.
In a statement reported by Radio Canada, Premier Tech said “the current situation regarding the team’s name is no longer sustainable to achieve our goal.”
Premier Tech is a multinational company based in Quebec, Canada. It is the title sponsor of the cycling team co-owned by Israeli Canadian billionaire Sylvan Adams.
The Spanish Vuelta, which concluded this month, turned into a diplomatic battleground.