Specialized hosts special events to celebrate Cycling World Championships

With the arrival of the UCI World Cycling Championships in Glasgow, and across Scotland, there’s never been a better time to be a cyclist, enthusiast, or just get interested in the sport.

And to celebrate the exciting race action, one of the biggest bike brands in the world, Specialized is hosting a range of special events in Glasgow for both locals and those further afield to enjoy.

Until August 13, audiences can see Specialized’s innovative products in action.

From the iconic bikes of past champions to the technology driving the future of cycling, watch the racing and experience Specialized’s ‘Innovate or Die’ philosophy live.

Head to City Halls and Old Fruitmarket, 100 Candleriggs, Glasgow, from 10am to 4pm daily.

You especially won't want to miss the Women’s Elite Road Race on August 13, from 10am to 8pm.

Especially for the Championships, Specialized has a wind tunnel - or 'Win Tunnel' - experience for audiences to try out. Here, you can learn more about how Specialized tests and develops some of the fastest bikes and equipment in the world.

It’s a replica of the brand's actual, fully functioning Win Tunnel in California; Specialized is the only brand to have its own dedicated Wind Tunnel.

Experience the fans in action and have a fun video taken that you can download and keep.

On August 7, from 4pm to 5pm, come face-to-face with Peter Sagan and Remco Evenepoel - or meet Demi Vollering, Lotte Kopecky, and Team SD Worx on August 11.

Made in Racing exhibition

From August 3 to 13, 2023, the world’s greatest cyclists compete across 13 UCI Cycling World Championships in the ultimate tests of talent, tenacity and toughness - with the end goal to make history and be cemented as world champions.

Held in different countries