Shoppers only just realising why TK Maxx has a different name outside the United Kingdom

Shoppers have been left surprised upon discovering the reason behind the different name of retailer TK Maxx in the United Kingdom compared to its international branches.

Originally established by Bernard Cammarata as TJ Maxx in the United States, the brand opened its first UK store in Bristol in 1994, some 18 years after launching its Massachusetts outlet.

The store quickly became a beloved fixture for British consumers, offering designer items at significantly lower prices than its rivals. Its product range is extensive, including clothing, accessories, beauty products, toys, food, and even homeware furniture, reports the Mirror.

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However, American customers encounter the brand under its original name, TJ Maxx. The rationale behind the subtle rebranding in the UK has only recently come to light.

On Channel 5's documentary "TK Maxx: How To Bag a Bargain," former buyer Yasmin Latiff revealed the reasoning behind the change. She stated: "They changed a letter so that consumers would not be confused with TJ Hughes, which was an off-price retailer founded in Liverpool."

Adding to the explanation, consumer journalist Harry Wallop commented: "They just randomly chose the next letter in the alphabet. I think it's as simple as that."

TK Maxx enjoyed rapid success following its introduction to the UK market and even launched its own e-commerce platform in 2009.

TJ Hughes, on the other hand, has been a longstanding favourite in Merseyside since its inception in 1912 and grew to become a nationally known entity. At the height of its popularity, it boasted 57 stores across the UK.

TK Maxx opted to maintain the name change for the