San Jose Sharks criticized after promoting gender norms in ancient culture that used human sacrifice

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The San Jose Sharks touted the existence of "third … or even fourth and fifth genders" in non-Western cultures on Twitter, sparking questions after critics pointed out one ancient culture the hockey team was referencing participated in human sacrifice. 

"Worldwide, gender diversity is seen far differently than that in the Western World or as you may know it. Most of us are familiar with the male, female, and transgender labels. But in other cultures, the existence of "the third gender" or even fourth and fifth genders is common:" the hockey team wrote on Twitter Saturday. 

"The muxe gender is a respected third gender in Zapotec cultures in Oaxaca, Mexico that has existed for centuries," the Twitter thread added, citing the book "Living in Modern America" by Sara Salam and the Inter American Development Bank. "Gunaa are those who were born as men but who identify as women & are attracted to men. The Nguii are those who were born as men and are attracted to other men."

"The San Jose Sharks want us to take cultural advice from an ancient Mexican civilization that participated in child sacrifice," tweeted Greg Price. 

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The Zapotec civilization was an ancient population living in southern Mexico that is believe to have participated in human sacrifice, according to Encyclopedia Britannica. 

The San Jose Sharks hosted its "Pride Night" Saturday and shared on Twitter that throughout the night they would be sharing information and facts about LQBTQIA+ topics. 

The team's thread mentioned the