Sainsbury's shoppers slam 'utterly ridiculous' change at supermarket checkout

Sainsbury’s shoppers have branded new security measures introduced at stores across the UK as "utterly ridiculous".

Customers have flocked to social media to vent that yellow sticker items were scanning at full price on self-service tills at Sainsbury's stores.

To get the correct discount, they had to call over a Sainsbury's staff member to approve it.

READ MORE: Wilko and The Range issue urgent recalls over popular Christmas products

One customer, who described themselves as a "reduced stock shopper", wrote on Reddit: "The last three times I've been to a Sainsbury, the reduced barcode doesn't scan and an employee has to come and help me - is this a national thing and if so, what's happening?"

Other shoppers responded by sharing that they had experienced the same thing in their local supermarket store. One Sainsbury's shopper said: "Happened to me several times recently too, utterly ridiculous. I am now avoiding Sainsbury's, it is going down the plughole." And a second added: "It’s a massive headache and I hate it."

Another shopper shared on Mumsnet: "I picked up some reduced smoked salmon in Sainsbo's today, but at the self-checkout, it came up as full price.

"An assistant altered it and told me they have to do it manually as people are able to make their own yellow sticker barcodes and are using them on self-checkouts. Unbelievable!"

A second person commented: "Yes, yellow reduced stickers don’t work in Sainsbury's anymore, which is really annoying when you self-checkout."

Sainsbury's confirmed to the Mirror that they have been rolling out these new anti-fraud measures to its self-service tills in response to a surge in the use of fake coupons across its stores so the new security measures are not new.

Earlier