Roy Keane is right about Manchester United's next manager search

There was the promise of a 'football update' from a football club on Tuesday. For years, Manchester United seem to be the only institution that has to remind the wider world they still are a football club.

First Darren Fletcher justified his technical director role then it was followed by the investors' call where Richard Arnold, the new chief executive, listed the business ahead of the club.

"The key area there is about the empowerment of the leaders with the relevant skills to really drive the business and the club forward on all fronts," Arnold replied to the opening question. There are only two of those calls to cover per year now, with the cast list longer: chief executive Richard Arnold, football director John Murtough, chief operating officer Collette Roche, chief executive of alliances and partnerships Victoria Timpson, chief financial officer Cliff Baty and Phil Lynch, the pioneer of the infamous fan sentiment graphs.

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Those calls are intended for investors, not the impassioned matchgoers who protested against the Super League and contacted the club demanding they sever ties with the Russian state airline Aeroflot. Lynch revealed United generated over one billion digital interactions, 'designating Manchester United as the number one club or sports team on social media worldwide'. A 5-0 evisceration by Liverpool and managerial sacking tend to go viral.

It is still quite the jolt Fletcher and John Murtough are tasked with the running of the football department. Murtough modestly recruited Ralf Rangnick as an interim manager and then a consultant, bowing to his expertise and weightier contacts book.

Fletcher has not operated like a traditional